• Paul Hutchinson DJ/Producer

FACEBOOK IS GETTING RID OF "LIKES



The new Pages experience is a way for public figures, businesses and others who want to build and connect with an audience manage their professional presence on Facebook.


When you switch to the new Pages experience, all Page content including posts, photos, videos, stories, and Groups your page is an admin of will automatically move to your new Page. All of your Page followers will also be transitioned to your new Page. If your Page has a blue verification check, it will transfer to your new Page.

What's new for Pages?

  • A redesigned Page layout that’s cleaner and more intuitive.

  • Easy switching and navigation between a public-facing Page and an individual profile. Manage your Page and profile separately.

  • Seamless interactions with other public figures, brands and people via access to News Feed: Follow other public figures, brands, and partners to create a News Feed with topics that matter to you. Stay up to date and connect with people and content on your new Page News Feed.

  • Your new Page News Feed will be separate from your profile. You can follow different Pages and profiles to curate a unique experience for your News Feed on the new Page. Anyone with full control will see this News Feed.


  • Actionable insights and more relevant notifications.

  • Updated Page Management tools: You can give others Facebook access or task access to manage the Page.


What features will I have access to with a new Page?

Anyone who was previously an admin on the Page will retain Facebook access after transitioning to the new Pages experience. If you haveFacebook access of a new Page, you will have access to the following:

  • Settings: Manage and edit all settings, such as Page info and deleting the Page.

  • Permissions: If you have Facebook access with full control, you can give Facebook accessor task access to your new Page to help manage it.

  • Content: Create, manage or delete any content on the Page, such as posts, Stories and more.

  • Messages: Respond to direct messages as the Page in Inbox.

  • Community Activity: Remove and respond to comments, remove unwanted comments and report activity on the Page.

  • Ads: Create, manage and delete ads on all platforms.

  • Insights: Use Page, post and ad insights to analyze the performance of the Page.

  • Instagram Account Linking: Link your new Page with your Instagram account to manage communication, cross-post and run ads across both platforms.

  • Monetization & Advertising: Use tools to help monetize content you create. Create and manage ad campaigns using your new Page and Ads Manager.

  • Learn more about monetization.

  • Learn more about advertising from your Page.


  • Ability to manage the Page from all platform tools (including Facebook Business Suite, Ads Manager, Creator Studio)

  • If you are granting task access to others, you can choose which features they can manage (e.g. Ads, Insights, Content).

Anyone who was not previously an admin on the Page (such as Editor or Advertiser) will have task access to the Page. If you have task access to the Page, you will not be able to switch into the new Page on Facebook. Instead, you can use other platforms from Facebook to manage the features you have access to. Learn more about task access.

Will I lose access to features or tools from my classic Page?

  • We are working on integrating classic Page features into new Pages. Some of these features will be available soon.

  • Page Likes: If someone likes your Page and is also a follower, they will still follow your new Page.

  • If someone only likes your Page but does not also follow it, these likes will not transition to your new Page. Learn more about likes and follows.



  • Publishing tools, such as scheduled posts

  • Business features, such as jobs, appointments, offers

  • Classic Page features, such as reviews, check-ins, Page templates

If you need more help or have ideas to improve new Pages, please contact our support team.

This post was inspired by Mari Smith a leading Facebook expert.

Follow her page here: https://www.facebook.com/marismith


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